One-Piece Swimsuits Trump Bikinis This Summer
Athleisure continues to make a huge impact on multiple fashion categories, and it's having a significant effect on swimwear, too. Bikinis have been the "in" thing for years, the fashionable standard, but women want a lot more from their swimsuits these days, and two-piece swimsuits don't always cut it for women who want to get active in their suit. With one-piece swimsuits getting love from social media darlings and big summer movies, it's easy to see why one-piece suits are trumping bikinis for Summer 2017.
Social Media Darlings Plug One-Piece Swimsuits
From Taylor Swift to Demi Lovato to Kim Kardashian, social media darlings and big starts are rocking sexy one-piece swimsuits this year, proving that one-piece styles are sexy and hot this summer. Taylor Swift and her squad posted pictures of one-piece, patriotic swimsuits on Instagram and Kylie Jenner recently showed off a one-piece featuring mesh as well as a plunging red one-piece with a back that was completely cut out. Other social media darlings seen sporting sexy one-piece suits recently include Bella Hadid, Selena Gomez, Rihanna, Khloe Kardashian, and Jennifer Lopez.
One-piece Athletic Swimwear is Popular in Movies
Nearly everyone is aware that the Baywatch reboot movie will be released this summer, and the anticipation of the movie has also fueled the demand for one-piece performance swimwear. Celebs have been donning those famous one-piece red swimsuits, a trend that got started with Pamela Anderson and the original Baywatch cast, and these scarlet suits are showing up in the stores as well. There's a bright red, Baywatch-inspired suit that shows off every shape this season.
Women Want More Comfort Swimwear Options
Sure, social media and hot new summer movies are definitely fueling the one-piece trend this summer, but let's be honest, more and more women are on a quest for comfort. Women want comfort swimwear that is fashion forward while still offering a sleek and sophisticated look that's adventure-ready whether enjoying a day at the beach or crushing a workout at the pool. That quest for comfort is making more women lay aside their bikinis for one of this season's chic, sexy one-pieces.
Take a look at swimwear statistics this season and you'll get a closer look at how hot one-piece swimsuits really are this year. EDITED, a retail analytics firm reported that there are 20% more one-piece suits being sold online than there were a year ago, and the two-piece swimsuits available have decreased by about 9% this year. Research also found that one-piece options are flying off retailer shelves, with one-piece suits selling out in just over a month.
The Hottest Brands
The hottest brands this year actually happen to be the athletic swimwear brands. The most stocked one-piece brands within the United States include Nike, Dolfin, TYR, Arena, and Speedo, while the top brand within the UK is Adidas. Women want to get active in their swimsuits. They want to go surfing, they want to crush pool workouts, and they want to play volleyball on the beach. Suits from active brands let women stay active and comfortable while wearing sexy, fashionable suits that flatter their curves.